out what the guest does and why the guest does
what he/she does. Develop and drill down to details
based on statements made by the guest. Always
clarify jargon. Ask what experience(s) led to
the career. Discuss specifics of a project, issue,
or subject and if there is time, to relate stories.
Ask what experiences were necessary to be successful.
do not want to hype or promote specific events.
Each show will be valid for years. No one likes
to listen to an "old" show. Don't mention
dates or even specific years in the future. Avoid
fixing the date or year of show, but past major
events can be referred to, such a "9/11"
or "2012 elections" that make sense
to someone listening ten years from now.
our audience is very intelligent and eclectic
in its tastes and curious about things not previously
discussed in detail. Our audience thrives on learning
something new in any activity.
arch-enemy is the "sound-bite," which
to us is equivalent to empty calories.
do not make personal attacks or criticism about
any individual or group. Focus on ideas and actions
only, which may be questioned along with the logic
as to why.
most important, even if it is a very serious subject,
have fun! You've devoted your whole life--yourself--to